I have been working in the SEO industry for almost 5 years now. To some I am just a young pup, however I need to state the outcomes we obtain from our SEO projects promote themselves.
When you work in this field of SEO you tend to network with other SEO professionals and stay tuned with the latest SEO waves or updates from Google. You also connect with other SEO specialists in the online forums and blogs.
I wish to reveal my worry about the quantity of complexity added to the subject of SEO. About 80% of details on SEO out there is unfathomable and intricate, with an dreadful lot of opinions.
Like any technology or method, individuals are trying to find functionality. They want something which works, creates an effect or makes a difference. This same principle uses to SEO.
Utilizing a innovation requires sticking with the basics of that technology. If you sort through the countless offered "sources" you can typically locate the real source, and this is the information and approach one need to utilize when working out how to go about it. This is the proper method to discover and apply anything.
I discover it fantastic how some SEO professionals throw their opinions out on their high-powered blog sites, just to confuse another thousand SEO experts.
It is so laughable to see, and it goes like this:
SEO Specialist Joe, requires to get "green carrots" on page 1 of Google for a client.
He is working on it for months, bookmarking, socials media, links and so on
. After 2-3 months he takes a step back and looks at his visitor and keyword statistics. Very little change, he simply isn't getting the outcomes and his client is starting to question.
All of a sudden he realizes that a cool video on YouTube might enhance things up and get's this produced an online.
The following week "green carrots" is on page 1! It's excellent, it worked and the client is all happy.
He just discussed "green carrots" once and still got a page 1 outcome. This strikes him as odd and it seems to breach whatever he learned about page optimisation in SEO.
What takes place next is fascinating. The SEO expert chooses this is valuable information and experience. He has actually just seen the following brand-new search rule in play, which should be shown anyone doing SEO:
" Google is no longer offering any worth to keyword density. This plays no part in SEO."
He writes a great 1000 word short article about it and due to his experience, is extremely particular of his findings. He even makes a jab at Google about no mentioning it to anybody. Now he has kudos for finding this out prior to anyone else.
This is exceptionally aggravating for anybody who wants to learn the topic of SEO or even old-fashioned SEO professionals.And is since of this short-sightedness that the web is filled with countless pages about SEO which would be better located in the garbage.
Now don't get me incorrect, I am not talking about the lots of extremely beneficial short articles, digests and tutorials out there which can greatly help an SEO expert to get his task done faster. I am speaking about those people who develop their own interpretations of what is an exceptionally accurate and sensible technology - SEO.
Including confusion to the subject
I have a genuine example of this. Last week I check out and short article from a "leading SEO source", Seomoz. In their post The Fundamentals of Online Search Engine Friendly Design and Advancement, they state loud and vibrant that:
" Keyword density is, without question, NOT a part of modern-day web search engine ranking algorithms for the basic reason that it offers far worse outcomes than many other, more advanced techniques of keyword analysis."
Rather a statement! Who's your source? They referenced Dr. Edel Garcia's influential work on the subject - The Keyword Density of Non-Sense. If you go through this source's article, Dr. Edel Garcia attempts to break down the mathematical formula of keyword density improving search engine result and in the ends allegedly shows it could not hold true.
The last statement in Seomoz's talk about keyword density is amusing.
" Dr. Garcia's background in info retrieval and his mathematical evidence ought to unmask any notion that keyword density can be used to assist "optimize" a page for much better rankings. Nevertheless, this exact same file illustrates the unfortunate fact about keyword optimization - without access to a global index of websites (to compute term weight) get more info and a representative corpus of the Internet's gathered files (to help develop a semantic library), we have long shot to create solutions that would be helpful for true optimization."
In summary, Seomoz told its thousands of followers that "Keyword density has NO PART in SEO". They state at the end that they do not have access to adequate search results (Google's database) to completely confirm it.
How to streamline SEO
On the opposite side of this story, there are many intelligent SEO specialists who work from the source of SEO itself and never ever deviate. These are some of the finest SEO companies and SEO specialists worldwide.
So back to the point, the simple question sticking around on us now is, "Who is the source?".
Let's have a look shall we?
Who chooses what ranks well?
Who chooses if your content is great?
Who chooses if your keywords match what people are searching for?
Who figures out if an external link has authority or worth?
The response is simple: Google.
The fascinating thing which I discovered when talking with other SEO professionals is that they like to follow other specialists because of their portfolios, attractive short articles and other appeal elements.
If you desire to get into the nitty-gritty of it all, you best bet is to go back to source.
Matt Cutts from Google's Search Team offers numerous videos, short articles and updates to keep SEO professionals like you from falling into the dark pit of stopped working websites.
Google wants quality, they desire outcomes and they desire a great user experience. The only way they will accomplish this is getting SEO companies and their private personnel to comprehend what their vision is along with how they work.
When you come across "new and interesting SEO info", make the effort to validate it with the numerous resource sites readily available from Google. Don't just jump in and trust everything another blogger wrote. It may or may not be true, but it is your credibility on the line as an SEO professional.
I hope this assists in getting your SEO campaigns more efficient and by the book.